This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use Vertical (the "App") and our website at wakevertical.com, and tells You about Your privacy rights. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy should be read together with our Terms of Service.

"Account" means a unique account created for You to access the Service.

"Application" or "App" means Vertical, the software program provided by the Company.

"Company" (referred to as "Vertical", "We", "Us", or "Our") refers to Sumit Maithani, an individual operating as a sole proprietor of the Vertical application, based in Bengaluru, Karnataka, India.

"Country" refers to India.

"Device" means any device that can access the Service, such as a phone, tablet, or computer.

"Personal Data" is any information that relates to an identified or identifiable individual.

"Service" refers to the Application and the Website.

"Service Provider" means any third party that processes data on behalf of the Company to facilitate or provide the Service.

"Usage Data" refers to data collected automatically, generated by Your use of the Service.

"Website" refers to the Vertical website, accessible from wakevertical.com.

"You" means the individual accessing or using the Service.

Personal Data. While using Our Service We may ask You to provide certain personally identifiable information, which may include Your email address and, if You create an Account, a name or username.

Usage Data. Usage Data is collected automatically and may include Your Device's IP address, device type, unique device identifiers, operating system, the features and pages of the Service You use, the time and date of Your use, and other diagnostic data.

Alarm and Mission Data. To provide the core features of the App, We process the alarms You create (such as times, labels, sounds, and repeat settings) and information about the Missions You complete to dismiss alarms, including completion status and related activity. We use this to operate, personalize, and improve the wake-up experience.

Device Permissions and Features. With Your prior permission, the App may access certain Device features to provide functionality — for example, notifications and sound/alarm permissions to deliver alarms, and the camera where a Mission requires scanning or capturing an object. This information is used only to provide the relevant feature and is not used for advertising. Mission photos are analyzed on your device and are never uploaded to our servers or shared with any third party. You can enable or disable these permissions at any time through Your Device settings, though some features may not work without them.

Purchase Information. If You buy a Subscription or make an In-App Purchase, the payment is processed by the Apple App Store or Google Play. We receive confirmation of Your purchase and subscription status, but We do not collect or store Your full payment-card details.

On the Website We use cookies and similar technologies to operate the site, remember Your preferences, and keep the Service secure. For website analytics We use Simple Analytics, a privacy-friendly service that does not use cookies and does not collect personal data. You can instruct Your browser to refuse cookies, but some parts of the Website may not function properly. Cookies may be "Persistent" (remaining until they expire or You delete them) or "Session" (deleted when You close Your browser).

We may use Your data to: provide, maintain, and improve the Service and its alarm and Mission features; manage Your Account; process and manage Your Subscriptions and In-App Purchases; send You service-related communications, including push notifications and security updates; respond to Your requests and provide support; analyze usage and trends to develop new features; detect, prevent, and address fraud, abuse, or technical issues; and comply with legal obligations.

We do not sell Your Personal Data. We may share Your information: with Service Providers (such as hosting, analytics, and customer-support providers) who process it on Our behalf under confidentiality obligations; with the app stores (Apple, Google) to process purchases and manage subscriptions; for business transfers in connection with a merger, acquisition, or sale of assets; to comply with law or valid requests by public authorities, and to protect Our rights, users, or the public; and with Your consent for any other purpose. We may also share aggregated or de-identified information that cannot reasonably be used to identify You.

We retain Your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, including to comply with our legal obligations, resolve disputes, and enforce our agreements. Usage Data is generally retained for a shorter period, except where used to strengthen security or improve functionality, or where We are legally required to retain it longer.

Your information may be processed and stored on servers located outside of Your state or country, where data-protection laws may differ from those in Your jurisdiction. By using the Service, You consent to such transfers. We take reasonable steps to ensure Your data is treated securely and in accordance with this Privacy Policy.

You may access, update, or correct Your information through the App's account settings, or by contacting Us. You may delete Your Account and the Personal Data associated with it at any time from within the App's account settings, or by requesting deletion at hello@wakevertical.com; We will honor such requests except where We are required or permitted by law to retain certain information. You can control notification and other Device permissions through Your Device settings, and manage or cancel Subscriptions through Your app-store account.

Depending on where You live (for example, the EEA, the United Kingdom, or California), You may have additional rights under applicable data-protection laws — such as to access, correct, delete, or port Your Personal Data, or to object to or restrict certain processing. To exercise any of these rights, contact Us at hello@wakevertical.com. You also have the right to lodge a complaint with Your local data-protection authority.

The security of Your Personal Data is important to Us, and We use commercially reasonable measures to protect it. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and We cannot guarantee its absolute security.

The Service is not intended for, and We do not knowingly collect Personal Data from, anyone under the age of 13. If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us and We will take steps to remove that information.

The Service may contain links to other websites that are not operated by Us. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party sites. We advise You to review the privacy policy of every site You visit.

We may update this Privacy Policy from time to time. We will notify You of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date above, and, where appropriate, by email or a prominent notice within the Service. You are advised to review this Privacy Policy periodically. Changes are effective when posted.

In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and the rules made thereunder, You may address any grievances regarding the processing of Your Personal Data to our Grievance Officer, Sumit Maithani, by email at hello@wakevertical.com. We will endeavor to acknowledge and resolve Your grievance within the timelines prescribed under applicable law.

If You have any questions about this Privacy Policy, You can contact us by email at hello@wakevertical.com.